An unpromising sounding title for a post, isn’t it? You wouldn’t think there would be much to say about bottles’ back labels, would you? After all, the vast majority of back labels lack both style and substance. The surgeon general’s warning about alcohol, the importer’s name, sometimes a promotional blurb about the estate, sometimes the vintage, sometimes the alcohol level – the latter a number I think is often pure whimsy – but that’s about it, all laid out with about as much flair as a lamppost “Have you seen this dog?” bulletin.
Then again, there’s Ridge. As the winery is in so many other ways, Ridge’s labels are exceptional. They are clean. They are uncluttered. And above all, they are informative. Wow, are they informative! Here’s an example:
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This is from a bottle that I opened to accompany one of my better pots of chili and subsequently wished I had saved for something like Tournedos Rossini. Not because the wine was unhappy with the chili: far from it. This Zinfandel grooved on that meaty, spicy, beany, brothy concoction. But because it was so good in itself, so complex, so totally sapid that I wanted to give it something that would tease out even more of its seemingly endless range of flavors.
It was the complexity and sheer goodness of the wine that led me to a careful reading of its label. Ridge has always given a lot of information about its wines on their back labels. Under Paul Draper’s hands, those labels turned into brief but comprehensive essays about the wine’s origin and probable development, and I’m very happy to see that under Draper’s successors that tradition is being healthily perpetuated.
So what did this label tell me? Plenty, and all of it relevant to understanding the wine I was enjoying. First, it was a near-drought growing season, with apparently no rain all summer long. That means it took some tough old vines with deep roots to set a crop in the first place, much less bring it to ripeness. And ripeness it certainly achieved: I could tell that from the persistence in this now eleven-year-old Zin of an extraordinary strain of dark, fresh fruit flavors alongside a battery of even darker, deeper mature flavors of mineral and forest floor and wild mushrooms.
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The front label tells me this is 95% Zin and 5% Petite Syrah. My palate tells me that it is a seamless stream of flavors from fresh berry through dried plum and pear. The front label tells me it has 14.8° alcohol. My palate tells me that could be anything from 12°, so smooth is it, to 15°, so big and robust it is. That heft-with-elegance was probably achieved by, as the back label notes, a five-week-long spontaneous malolactic fermentation that occurred, apparently, right along with a slow, ongoing alcoholic fermentation. The latter seems to have been long enough and active enough to persist right through and after the wine’s transfer, still on its lees, from tank to barrels. My thought at this point was “Wow! Those grapes were loaded!” (Please forgive the technical winespeak.)
So there I was, gobbling good chili and reverently sipping a fine wine, reading the winemaker’s final appraisal of this Zin. That was written in July 2010, just a few months before the wine was bottled in September, which we know because the back label tells us that too. It will be, the label says, most enjoyable over the next five years – which would have meant, up to 2015.
I find it very hard to imagine that this wine was better earlier: it is so nearly over-the-top great right now, with no sign anywhere that it is even thinking about declining. I’ve found that Ridge is almost always very modest about estimating the longevity of its wines, especially – it seems to me – of its Zinfandels. Consequently, I usually drink my Zins a few years after Ridge’s back labels suggest they will peak, and I’ve never yet hit a bottle that was past its prime. But this ‘09 Paso Robles set a new record: not only was I drinking it five years past its recommended limit, but the wine itself had evolved into something extraordinary, something that showed no sign it would give up the ghost anytime soon.
For all its explicitness and straightforwardness, this particular Ridge back label is a masterpiece of the art of understatement.